From influencer marketing to SEO marketing, there are endless marketing trends being used today.
But how do you know which trend is here to stay and which trend is breathing its last?
Well, they are both topics that need to be discussed and analyzed comprehensively. Today, however, we’re only going to focus on the marketing trends that are here to stay.
If you’re looking for the next breakthrough trend in marketing, then you’re at the right place. Here are the top 5 marketing trends that’ll change the face of marketing as we know it today.
Top 5 Marketing Trends For 2022
#1 Video Content
Video-based content has already taken over the world, with popular social media platforms all incorporating some form of the video feature.
Video content is a great way to inform, entertain, and engage consumers. The retention value of video content is also the highest among all forms of content.
A major advantage and attraction of video content is that it removes language and cultural barriers. This isn’t possible with textual content. While textual content does have its merits, video content has more.
An example of video content popularity is visible in these emerging video marketing trends.
And if you think video content optimization isn’t possible, here are some helpful tips to optimize your video.
#2 Native Advertising
If you haven’t heard about native advertising before, don’t panic. It’s a newly developed form of paid advertising.
Native ads are created with an aim to match the look, feel, and function of the format the ad appears in.
Remember the last time you were scrolling on Instagram and did a double-take at a post? It then took you a few seconds to realize the post was an ad.
That’s what native advertising is all about. In-feed ads, content recommendations, search, and promoted listings are all types of native advertising.
Here’s why native advertising works:
- Ads appear more authentic
- Consumer engagement with native ads is higher
- Native ads don’t create ad fatigue
- Their CTR and conversion rate is higher
Studies suggest native advertising doesn’t trick users and instead creates more authenticity. A Stanford study also found that consumers actively consume native ads and internalize them. They then search for the product/service at their own convenience.
According to The Drum, the native advertising sector is predicted to grow to $400 billion by the year 2025.
The common terminology used to describe micro-moments is “intent rich moments.”
What does that mean?
Micro-moments are moments when consumers make a decision to buy a product or service.
Micro-moments is a new development that is in contrast to the traditional buyer’s journey.
This new development is partly a result of the changes in people’s media consumption habits. Media consumption used to be a time-consuming and location-specific activity. But today, we can consume any media at any time, in any place, and on any device.
This new change has also made our buying behavior more dynamic. This is where micro-moments come in.
Micro-moments moments when consumers take action using their mobile devices. This action is centered around the search for a product or service.
There are four types of micro-moments you should know about:
- I want-to-know moments
- I want-to-go moments
- I want-to-do moments
- I want-to-buy moments
All these types of micro-moments are relevant for businesses to place themselves. These are moments when the consumer feels a higher desire to make a purchase. And your brand needs to be present at the top of your consumers’ search page during micro-moments.
Micro-moment marketing is the trend of the future because consumers are increasingly looking for products/services on the internet and mobile devices. “Near me” micro-moment searches are also common among healthcare, retail, and tourism industries.
With research, it is easy to know the time of day the consumer will be looking for your product and on which device.
Brands can use research findings to know where consumers are located and focus their ads on these locations. While this isn’t a part of moment-marketing, it does support the development.
Personalization in marketing refers to content and marketing done for an individual consumer so that the viewer finds these ads, emails, and blogs more fun and engaging.
Personalized messages make the consumer feel a strong connection with the brand/company.
One example of personalization is Netflix’s recommendation algorithm. The service helps curate recommendation lists based on the viewer’s past viewing activity. While its main effect is an increase in the customer’s screen time, this feature also solves users’ dilemmas when picking a show/movie to watch.
Personalization is important because it can help you turn visitors into loyal consumers.
Consumers are not only annoyed by generic messages, they are shutting brands out faster than ever.
If you’re in a similar position, then personalization can be the solution that saves your brand.
#5 Conversational Marketing
Conversational marketing has also started to gain traction recently. Examples of this trend include the use of live chat features, chatbots, voice assistants, etc.
These features all rely on AI technology.
Take the example of chatbots. Chatbots are a great way to resolve consumer queries in real-time. It can be a better alternative to the complex process of web/app navigation. Google Assistant is another popular digital assistant using AI technology.
Industry trends predict voice-based shopping to reach 40 billion by 2022.
Chatbots can help consumers navigate online services, whereas voice assistants take the service a notch higher. They bring the navigation functionality to the consumer instead, while making the interaction between consumers and voice assistants more fun.
Want to learn how to optimize your voice-based search? Check out these tips.
Summing it all up
Availability of products and services has created a new problem for brands. It puts the onus on brands to make themselves stand out and grab their customer’s attention.
The marketing trends listed here can help solve that issue for your brand. Knowing upcoming trends of the future can help brands prepare and invest in the right areas.
It is more important than ever to understand the core of your brand.
What makes your brand stand out in a sea of quality brands, affordable, and available at the click of a button?
Want to up your marketing game? Let’s chat.