6 Ways Reviews Can Improve Your SEO

reviews improve your SEO

You’ve probably heard about SEO a lot. Many people think it takes lots of money, time, or effort to boost your SEO, but there are several ways to improve your SEO without breaking the bank.

Here are several tips on how to boost SEO with reviews or testimonials

SEO: Back to the Basics

Let’s start with a bit of background about SEO since not everyone understands the meaning or context.

SEO or Search Engine Optimization is the process of using the best keywords for your business to help connect you with your ideal customer by flagging words that a customer is searching for and are also present on your website.

Whenever a person searches the specific words for their needs, your business can pop up— if you have it appropriately optimized.

The better your content is optimized, the greater the chance of customers finding your website and connecting you to qualified leads that will buy.

SEO is a great way to build up your online presence in a shorter amount of time.

However, usually, people associate it with blogs or other forms of content. But did you know reviews improve your SEO? Not only can help boost SEO rankings, but now that SEO has become a more significant part of marketing, searches are signaling other forms of content, not just blogs. For example, you can find SEO tactics for reviews or testimonials.

You don’t have to invest in an SEO writer or have dozens of blogs. Save your time and money. However, managing and staying engaged with your reviews can almost guarantee an SEO boost and increase your Google search ranking.

Feedback Means Keywords

Think about this: whenever a customer leaves a review, it’s sprinkled with keywords that can be picked up through searches.  Google is provided with new content to identify and rank accordingly when a customer leaves you a review. This happens most commonly if it contains keywords related to your product, services, or even location.

When requesting customer reviews, encourage customers to leave specifics about their experience. And if you have a good relationship with customers, it will definitely help create reviews that will boost your SEO rankings.

Local Google Reviews for SEO

Reviews enhance local keywords which can definitely help increase your SEO. There’s no better way than using Google since it has about “3.5 billion searches per day,” according to Internet live stats.

Having lots of great Google reviews inherently means you will have loads of keywords, especially local ones that will benefit your local reputation and help boost your searches in Google.

This local awareness additionally helps you stand out from local competitors. Local businesses tend to do well with positive reviews since bigger businesses don’t always prioritize other obligations. Local reviews improve your SEO and also tend to be specific and personable and help connect you with the community.

Google Favors Reviews

Throughout recent years of SEO and the internet, Google dominates reviews and searches and values the importance of high-quality links. It’s not the links specifically but the keywords used within the reviews, the basic principles of quality content within a good review.

‍Google’s pretty smart with its algorithm to provide the best and most relevant searches out there. More positive reviews tell Google’s algorithm that your product or service is highly desirable and will move your website higher within keyword relevance and search inquiries.

Ensure you’re always providing outstanding service to your customers, checking in, having surveys or incentives, and collecting high-quality reviews. All of this should help your SEO, improve ratings, and help reach the top of results in Google.

Reviews improve your SEO, but Choose review platforms wisely

As the Internet has evolved, so have the options of platforms and how many. Just think how many exist. Therefore this allows for more opportunities to have SEO keywords and more online presence.

Some are larger or well known, and others are local and niche-specific. This means it’s imperative to make sure you’re choosing ones that will benefit your business best.

Some notable sites for reviews besides Google are Yelp, Facebook, Amazon, BBB, etc. You also have more specific ones like TravelAdvisor or Airbnb – which might be more specific to your brand or business. Make sure you know where your presence is by researching.

Responding to Feedback Increases Engagement

If you want to increase your rankings you must be engaged with your readers and followers. Engagement adds keywords, content and improves your SEO. Whenever you interact with a social media post or a review on Google, it notes the interaction and allowing for more opportunities to rank within their network.

Google’s algorithm wants content that is working and capturing all the keywords, content, and information. Therefore, always make sure you respond to reviews, good or bad, to address customer service issues while increasing engagement appropriately and always make sure you’re answering. This isn’t just about keywords but the online presence and customer service.

Lowers Bounce Rate

Google’s algorithm continuously looks at the bounce rate of your website. What’s a “bounce rate?” Let’s break it down literally. The term “bounce” in slang means “to leave”. So, it is how often and quickly people leave your site. A high bounce rate means you are not engaging customers enough to stay on your site, and of course, you want people to stay and engage or purchase something.

Reviews mean bounce rate while increasing your Google ranking!

Bell Interactive is your expert in B2B marketing and analytics. We help businesses improve their strategy! Please book a consultation with us today!

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