Netflix: Outer Banks Season 3 Promotion
We worked with Netflix and MKG to support the promotion of season 3 of Netflix's hit show Outer Banks.
- Client
- Netflix (with MKG)
- Objective
- Promote the Poguelandia music festival and sell tickets.
- Strategy
- Build and promote a microsite with an interactive quiz designed to capture event registrations for the Poguelandia music festival.
- Services
- Social Media Marketing
- 150,000+
- Sessions in the first hour of launch
- 1 day
- To sell out the festival
The challenge
Netflix's event marketing agency, MKG, needed an online experience that could turn fan excitement for the Outer Banks season 3 premiere into registrations for Poguelandia, a one-day music festival, and handle a launch-day surge in traffic.
The strategy
Build and promote a microsite with an interactive quiz designed to capture event registrations for the Poguelandia music festival.
The work
- Designed and built a custom interactive microsite for the festival
- Created a quiz experience geared toward attracting true Pogues to the event
- Built the registration and ticket flow, including age verification
- Supported launch-day promotion and traffic handling
The outcome
The web experience was a big hit and far exceeded the client's expectations. With an unprecedented spike in traffic to over 150,000 sessions in the first hour of launch, the festival sold out in just one day.
Netflix goes big with Poguelandia to promote the Outer Banks season 3 premiere
We had the privilege of partnering with MKG, Netflix’s event marketing agency, to build an interactive online experience to drive registrations for Poguelandia, a one-day music festival promoting the season 3 premiere of Netflix’s hit show Outer Banks. We designed and built a custom interactive microsite, geared towards attracting true Pogues to the music festival. The web experience was a big hit and far exceeded the client’s expectations.
With an unprecedented spike in traffic to over 150,000 sessions in the first hour of launch, we were able to help the client sell out the music festival in just one day.
