banner ads

One of the most important things your affiliate program needs is a suite of effective banner sizes as part of your creative strategy. This goes for most digital marketing and advertising channels too, but is particularly important for an affiliate program. Display banners still play a very important role in digital advertising today, some 25 years after they first appeared on the Internet.

We are frequently asked about creative strategy for use with the affiliate programs we manage. To help point you in the right direction, we have compiled a list of essential and effective banner sizes for 2023, which are compiled from IAB’s industry standard sizes. Many of which have been around as long as the Internet itself! We’ve also highlighted the top five banner sizes according to frequency of use across the World Wide Web.

Most Common Banner Sizes in 2023

These five banner sizes comprise over 90% of all display ad impressions!

300×250 Medium Rectangle

300x250 ad

728×90 Leaderboard

728x90 ad

160×600 Wide Skyscraper

160x600 ad

300×600 Half Page

300x600 ad

320×50 Mobile Leaderboard

320x50 mobile ad

IAB Standard Banner Sizes

The below list comprises the full and comprehensive list of all common banners in standardized IAB sizes. While not all sizes are as common as than the banner sizes listed above, it is still good to have a robust portfolio of options for your affiliate program for your affiliates to choose from. The more banners you offer, the more opportunities for your ads to be displayed on your affiliates’ sites!

Web Banners

  • 300×250 Medium Rectangle
  • 728×90 Leaderboard
  • 160×600 Wide Skyscraper
  • 300×600 Half Page
  • 970×250 Billboard
  • 336×280 Large Rectangle
  • 468×60 Banner
  • 234×60 Half Banner
  • 120×600 Skyscraper
  • 120×240 Vertical Banner
  • 300×1050 Portrait
  • 970×90 Large Leaderboard
  • 250×250 Square
  • 200×200 Small Square
  • 180×150 Small Rectangle
  • 125×125 Square Button

Mobile Banners

  • 320×50 Mobile Leaderboard
  • 320×320 Mobile Full Page Takeover
  • 320×100 Large Mobile Banner
  • 250×250 Square
  • 200×200 Small Square

Check out more helpful articles and resources at the Bell Interactive Blog!

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