Want to create content that drives consistent organic traffic to your blog? Then you’re in the right place! What you need to create on your blog is evergreen content. Evergreen content sustains itself for months or even years after it is published online. The idea is to keep content “fresh” and up-to-date.
We’ll dive right into how you can use evergreen content to drive sales, increase traffic and leads, generate brand awareness, target the right audience, and boost engagement.
Evergreen Content Definition
Simply put, evergreen content “blooms” perpetually or for an extended period once it goes live. That kind of content doesn’t grow stale and can still pique a viewer’s interest. It should still hold its value as a reliable source of information.
On the flip side, certain topics have a limited window to remain relevant and don’t qualify as evergreen. These topics lose steam over time because they lack the substance to sustain themselves for too long.
Take a look at these examples of non-evergreen topics:
- Holidays like Christmas, Easter, or St. Patrick’s Day
- Thanksgiving Day or 4th of July food ideas or recipes
- Number- or statistic-based reports
- News articles
- Fashion or pop culture trends
- Year-based interest pieces on smartphones, operating systems, etc.
- Event-specific topics such as football, the Olympics, etc.
Evergreen Content Examples and Importance
While creating evergreen content, remember that the topics you cover must be relevant to your field of expertise or industry.
For example, if you’re a veterinarian, topics such as “Pet-Friendly Travel Destinations” and “How to Train a 2-Month Old Pup” make more sense than “Top 10 Travel Destinations” or “How to Make Mac and Cheese.”
Let’s peruse the topics and evergreen content examples that encourage online users to take notice and pay attention:
People who want to learn from their mistakes will look for ways on how to avoid mishaps and better themselves. Topics that can actually help them are more likely to make an impact and a lasting impression.
It’s important to draw on your own experiences to help audiences connect with you. It helps build rapport and trust between creator and content consumer. These topics can help you get started:
- Mistakes I Made As a First-Time Blogger
- Top 5 SEO Mistakes Every Blogger Makes
- 6 Valuable Lessons I Learnt From My Dog
Whether you’re a blogger or pet owner, you can bet that either of those groups will feel that your content is relatable and useful, regardless of when they come across it.
List of Resources
Online bloggers and tech-savvy individuals are always on the hunt for the best tools or apps to make life easier. Whether you’re into health, finance, digital marketing, or social media posting, the topics you cover will need to be updated and refreshed every month or so to keep them evergreen.
It’s important to keep track of how this content does by tracking relevant keywords and changing trends. What’s hyped up one day, won’t be as sensational on another. So, be sure to follow trustworthy resources to keep abreast of new and upcoming tools and apps. These topics can help you get an idea:
- These 6 Online Apps Will Help You Save More Money
- Sleep Better With These Highly Reviewed Apps
- 10 SEO Tools Every Marketing Professional Needs Now!
“Ultimate guides” give users the impression that your content is up-to-date and a one-stop resource. That is what you must aim for when putting together a guide online. Moreover, updating it every once in a while to factor in changes in the market is critical.
If you’re creating a guide to sell something, like a course or handbook, this can be a challenging yet rewarding undertaking. Users need to see that what you’re selling is the definitive guide. Guides that are well-structured, to-the-point, graphic-based, and punctuated with the right bite-sized information will win you brownie points.
Putting together a guide is time-consuming and must therefore be given due justice. Once you find a niche you want to nail, first create a free guide to give users a taste of your content before selling a more comprehensive or follow-up version of the topic.
It’s crucial to test the waters first by seeing if the free version of your guide engages users before committing to a full-fledged one. Experiment with topics in your field of interest by looking at what others are doing in a similar industry.
If it’s a “been there, done that” scenario, find a fresh angle that not a lot of people are talking about. It’s how you position your content differently to stand out from the herd that will matter:
- The Ultimate Guide to Starting an Online Business (OR How to Decide If an Online Business is Actually For You: An Ultimate Guide)
- How to Move to a Foreign Country for Work: The Ultimate Guide (OR Moving a New Country is Hard: The Ultimate Guide on an Easy Transition)
- How to Use Hashtags: The Complete Guide (OR How to Actually Use Hashtags to Make Money: A Comprehensive Guide)
- The Only Handbook You Need to Be Your Own Boss (OR How to Quit Your Job and Live a Better Life: A Step-by-Step Guide)
Persuasive Case Studies
As one of the most compelling forms of evergreen content, case studies give users a look at how things work in real life. But why is it important for a business in particular? It allows you to connect with your audience through a story. This is helpful for businesses who want to reveal how good a product or service is for their customers.
Taking time to produce case studies puts your business in a positive light. Customers need to know why you’re the best at what you do. Check out these topics for a clearer idea:
- How “name of brand/service” Changed Michael’s Life
- Why Customers Can’t Get Enough of Our Coffee (And It’s Not Because of the Caffeine!)
- Changing the Future with Biodegradable Menstrual Pads
- How Gloria Turned Her Home Business Around with “name of brand/service”
Most people LOVE checklists. It helps them have control over their schedules and life in a way that works and is already pre-organized for them. Create downloadable or interactive checklists and update them often with cool features, themes, or details.
Digital/printable checklists can come in handy for your blog’s visitors. Publish an online library of checklists to key in season-, mood-, activity-, or style-themed looks.
If you’re an artist or graphic designer, this type of evergreen content can be a cool way to underscore your talent. Alternatively, you can create unique checklist templates or downloadable, printable stickers that feature your artwork.
It’s important to exercise your unique creativity when others are vying for the spotlight. Checklists are a great way to get started. Here are a few cool ideas:
- Grocery checklist
- Workday checklist
- Chores for the week checklist
- Travel checklist
- Backpack trip checklist
- Camping checklist
- Baby shower planning checklist
- Wedding planning checklist
- Recipe ingredients checklist
- Thanksgiving home decor checklist
How to Create Evergreen Content Online
Creating evergreen content requires a proactive approach to promoting and refreshing content so that your efforts pay off and don’t go to waste. Take a look at how you can create evergreen content that works:
Promote content on social media
After you create your blog post, the next step is promoting it. How? Through social media, of course!
As a business or solopreneur, you need to have a solid social media presence. Maintain your brand on popular channels such as Facebook, Instagram, Pinterest, Snapchat, and LinkedIn to draw the right audiences and boost engagement.
Every time a post goes live on your blog, take users to the link directly through the social media page bio, swipe-up stories (Facebook/Instagram/Snapchat), clickable links (Facebook/LinkedIn), and the like.
Showcase your content into compelling, snackable morsels such as through a YouTube vlog, IG/FB story, IGTV video, or teaser posts. You want to create hype or interest through captivating tools, which social media can help you achieve.
Create a pillar section of evergreen pieces
Since posts are going to be published constantly, topics will tend to get buried by the inflow. Highlight top posts by creating sections on your website that focus a visitor’s attention on high-ranking evergreen content.
Categorize posts under main and subcategories to help interlink to relevant topics within evergreen content. Doing this can highlight your blog as an authority on the subject while boosting search rankings and boosting SEO.
Revamp or update old content
To keep content fresh and relevant, do frequent audits of posts that perform well or need a facelift. Change the time stamp and reshare the post to make use of evergreen content with a new twist.
Doing this can help build backlinks and improve search rankings. Backlinks give your blog more credibility when other websites link to your posts.
When you update content with new details or info to remain SEO-friendly, it is known as historical optimization. Practice this often to resuscitate old topics that can be repurposed differently.
Experiment with different kinds of content
Don’t stick to one form of content when there are so many ways to showcase what you’re good at producing. Give listicles, history-based articles, video tutorials, long-form blogs, infographics, animation-cum-content, and the like, a try. Mix things up so that visitors are hooked to the kind of evergreen content you create.
Create a weekly plan of what you intend to publish so that putting together content is easier and more streamlined.
Focus on quality over quantity
Instead of churning back-to-back content with the sole purpose of generating traction and leads, focus on creating quality content.
Ensure that posts are well-written, well-researched, factually sound, original, up-to-date, SEO-enriched, edited (for text- and video-based posts), contain zero dead or broken links, and carry high-resolution self-shot/stock images or videos (with credit given to the right sources if taken from elsewhere).
We hope the aforementioned evergreen content examples can help you put together a smashing blog. It helps to remain informed about what’s going on in your industry so that you’re always ahead of the pack. Ultimately, keep it clean, different, fun, and interesting! If you want any guidance on your content strategy please contact us, we’d love to help!