The term SEO (Search Engine Optimization) gets used regularly now, to the point, it can be perceived as a “buzzword.” However, there are several ways to enhance your optimization strategy, especially with local SEO. Since SEO is becoming a critical component to digital marketing, building awareness, and generating demand for businesses of all shapes and sizes, how can you stand apart from the crowd?
According to ImpactPlus, “In 2021 (to date), Google accounted for just over 70% of all global desktop search traffic.” This implies how much our searches and SEO strategies are imperative for Google. Pushing us to reconsider our tactics and techniques allows our content to perform better.
There are several factors that Google includes in its algorithm when determining where to rank a site or page in its SERPs (Search Engine Results Page).
So, we’ve explored what and how B2B businesses can get use backlinks and create strategies that benefit their business. However, many companies often overlook the importance of local SEO.
When it comes to local SEO, not all the traditional backlink strategies work the same way.
There are many strategies and tactics that can deeply benefit your SEO game and make you stand out from the crowd. It’s important to educate yourself on what local SEO is and how to use it to your advantage.
What Are Backlinks?
Let’s back up a second: what are backlinks? Backlinks or link building is the practice of getting a link to your site or content in an external piece of content. Typically this will be anchor text relevant to your content and creates communication between two websites.
Commonly, bloggers or businesses will link any website to theirs, assuming it will help their SEO strategy, but this isn’t the case. The keyword is strategy.
It adds layers of authority and credibility to your website. It also helps Google place your content with if correctly linked, the content most relevant to yours. Overall, assisting people in finding the content they need or are looking for.
Thus, ensuring that you have high-quality content that interested potential clients can find easily online is We’re going to share SEO tips about link building best practices from a local SEO perspective.
The more authoritative your website is, especially utilizing link building strategies, your content will rank higher in Google.
Now, where does local SEO fit into the backlink strategy? Let’s define “local SEO” first.
What Is Local SEO?
Local SEO is the practice of optimizing content to increase traffic and ranking for local search, creating more specific categories to be searchable. A business can utilize local SEO keywords to increase traffic and awareness from people located in the same geographic area and searching within the pool of local SEO keywords.
Does Every Business Need Local SEO?
Not necessarily. It’s often best for smaller businesses to fit into the immense, and often overwhelming, ocean of content.
According to a recent Google conference, “46% of all queries have local intent” (Seroundtable). That number makes even sense when you consider our growing reliance on using mobile search to find everything we need at any point in time.
This strategy is best used when local businesses operate both online and in regional areas. A company can implement both general SEO and local SEO to attract local customers and help build their network, slowly growing their network.
Let’s dive into 5 key strategies to help boost your traffic and increase revenue by implementing local SEO tactics that are proven effective.
5 Strategies for Local SEO Strategy Link Building Tactics:
Research Your Best Local Keywords
Maybe optimization is new to you, but you need to start somewhere. Either invest in SEO software, like Moz or SEMRush, to analyze your website and make keyword suggestions, or you can facilitate Your keyword research and make the changes.
It’s highly recommended to lean on an agency or software if you want your investment to have results.
Create and Enhance Social Media Profiles
Using social media platforms is a fantastic way to implement backlinks for increased optimization. Using platforms like Instagram, LinkedIn, Facebook, and Pinterest is a perfect way to backlink your website since social media sites have high authority and credibility.
This will help streamline your direct contact with your customers, creating a stronger and better connection. Using backlinks will connect you with your customers, and investing time or money with engagement will only increase your odds of traffic to your site.
Lastly, it will overall allow you to be more visible as a business, while directly communicating with your audience and potential customers. It’s another win for your business, brand awareness, and strategy!
Optimize Your Google My Business Profile
If you want to improve your Google search, you want to make sure your online business directory is actual and optimized.
Ensure all the information on “Google My Business listing” is accurate, such as business name, address, phone number, and business website.
Don’t forget about Google maps to make it easier for potential customers to find where you are and link to your business information. Additionally, don’t forget about Yelp and online maps and business information platforms.
Local Business Directories
You can use Backlinks to business directories or direct customers and is perfect for displaying your business’ NAP information (Name, Address, Phone Number).
It’s a credible strategy for local SEO and acquiring good backlinks to your website.
Connect with Local Events
A great way to provide quality backlinks is to connect with local events or charities. If it applies to your business, highlight local news in your area.
It will allow you to use other website links about the local area and will enable you to expand your outreach with this regional SEO strategy.
Use Testimonials or Quotes
You can use testimonials in a variety of ways to enhance your SEO strategy. Testimonials can come from local blogs or case studies. You can also use local newspaper quotes. It’s a fantastic way to incorporate backlinks since you’re using quotes from other local web pages.
We hope these tactics can provide SEO tips alongside link-building strategies that can help your brand.
We are experts with B2B content marketing and strategy. Let us know how we can help build your business content strategy and expand your SEO efforts. We’d love to chat. Contact us today.