Affiliate & Partnership Marketing
Affiliate and partnership marketing is one of the most efficient acquisition channels available, because you pay for results rather than impressions. We build and manage programs end to end: strategy, platform setup, partner recruitment, commission structure, creative, and ongoing optimization.
Growth you only pay for when it works
This is the channel we’re best known for. We launched and scaled Shutterstock’s affiliate program from zero to a $10M annual revenue run rate in two years, and built AppSumo’s program into a top 3 customer acquisition channel. The playbook is the same for a company of any size: recruit the partners that fit your customer, make it easy and worthwhile for them to promote you, keep tracking and payouts accurate, and optimize the economics as the program grows.
What management looks like month to month
- Recruiting and activating the affiliates, creators, and strategic partners that reach your customer
- Negotiating placements and exclusive deals
- Keeping tracking, attribution, and commission payments accurate
- Testing commission structures for profitable, efficient growth
- Regular partner communication so your program stays top of mind
- Reporting on revenue, new customers, and acquisition cost by partner
Who it’s for
Brands with a product that converts and a margin that supports a commission. If you’re spending on paid media and want a channel where the risk sits with the outcome rather than the impression, this is usually the next one to build.
Related work
$0 → $10MAnnual revenue run rate in two yearsShutterstock Affiliate Program Management
Launched and scaled Shutterstock's affiliate program from $0 to $10M annual revenue run rate in two years.
View case study
Top 3Revenue channel for the businessAppSumo Affiliate Program Launch
We worked with AppSumo to launch and manage their affiliate program, successfully scaling it to a top 3 customer acquisition channel.
View case studyWhat our clients say
Don't just take our word for it. Here's what the people we've worked with have to say.
Matt Bell is determined to deliver, and capable of doing so. He is a dependable team member and someone that l'd happily work with again, particularly in situations that require developing relationships from scratch for mutual benefit.
Bell Interactive has been an invaluable asset to our marketing team, helping to launch and grow our affiliate program into a top 3 revenue channel for our business. They are responsive, professional, and consistently add value through a wealth of experience and knowledge of digital marketing. I would highly recommend them.
I have been working with Bell Interactive for over a year and their expertise with affiliate marketing is unmatched. They lowered our CACs while growing the affiliate channel into one of our most reliable customer acquisition channels. I would highly recommend them to any growth team.
Often combined with
Ready to talk about affiliate & partnership marketing?
Tell us what you’re trying to grow, fix, or automate. We’ll come back with a clear point of view on where to start.