Notes on growth, marketing, and systems.
Practical writing on the channels and tools we use with clients: affiliate programs, email, paid media, AI, and more.

Why Email Marketing Still Reigns: The Long-Term ROI of Owning Your Audience
In a digital world obsessed with algorithms and fleeting attention spans, email marketing consistently delivers unmatched ROI.
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Harnessing the Power of Influencers and User-Generated Content (UGC) in Affiliate Marketing: A Blueprint for Brand Growth
Dive headfirst into the dynamic world of affiliate marketing and uncovering two powerful tools in your arsenal: influencers and user-generated content (UGC).
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Top 5 Reasons You Should be Doing Cold Email Marketing
Cold email marketing, while all too often under-valued, can in fact be your best source of leads. Let’s find out more about it in our guide right here.
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Copywriting is the Foundation of Your Marketing Strategy
Effective, intentional, and well-crafted marketing copy is arguably the most foundational component of your marketing strategy.
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Affiliate Marketing Playbook: Everything You Need to Know
Affiliate marketing should be a part of every brand's marketing mix. Here's a guide for getting started.
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10 Ways Brands Can Use ChatGPT for Growth
Explore how you can make the most of ChatGPT and ensure your business remains competitive in an increasingly automated world.
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Tell us what you’re trying to grow, fix, or automate. We’ll come back with a clear point of view on where to start.