Data & Analytics
Most companies have plenty of data and very little information. Ad platforms, the CRM, billing, and analytics all disagree, so decisions get made on gut feel and screenshots. We connect the sources, define the metrics once, and build reporting that answers the questions leadership actually asks.
From scattered data to clear decisions
Three questions come up in every growth conversation: what’s working, what does a customer cost, and where should the next dollar go. If answering them takes a week of spreadsheet work, they don’t get answered often enough. We build the layer that keeps those answers current.
What we build
- Tracking and tagging that captures the events that matter, correctly
- Pipelines that pull data from ad platforms, CRM, billing, and product into one place
- Dashboards for leadership, marketing, and sales, each showing the metrics that team owns
- Attribution and funnel analysis that shows where customers come from and where they drop off
- Acquisition economics: cost per acquisition, lifetime value, and payback by channel and cohort
The standard we work to
If a number is on a dashboard, someone should be able to explain how it’s calculated and act on it. We document definitions, automate the refresh, and remove the metrics nobody uses.
Related work
$0 → $10MAnnual revenue run rate in two yearsShutterstock Affiliate Program Management
Launched and scaled Shutterstock's affiliate program from $0 to $10M annual revenue run rate in two years.
View case study
Top 3Revenue channel for the businessAppSumo Affiliate Program Launch
We worked with AppSumo to launch and manage their affiliate program, successfully scaling it to a top 3 customer acquisition channel.
View case study
150,000+Sessions in the first hour of launchNetflix: Outer Banks Season 3 Promotion
We worked with Netflix and MKG to support the promotion of season 3 of Netflix's hit show Outer Banks.
View case studyWhat our clients say
Don't just take our word for it. Here's what the people we've worked with have to say.
Matt Bell is determined to deliver, and capable of doing so. He is a dependable team member and someone that l'd happily work with again, particularly in situations that require developing relationships from scratch for mutual benefit.
Bell Interactive has been an invaluable asset to our marketing team, helping to launch and grow our affiliate program into a top 3 revenue channel for our business. They are responsive, professional, and consistently add value through a wealth of experience and knowledge of digital marketing. I would highly recommend them.
I have been working with Bell Interactive for over a year and their expertise with affiliate marketing is unmatched. They lowered our CACs while growing the affiliate channel into one of our most reliable customer acquisition channels. I would highly recommend them to any growth team.
Often combined with
Ready to talk about data & analytics?
Tell us what you’re trying to grow, fix, or automate. We’ll come back with a clear point of view on where to start.