Performance Marketing
Performance marketing is accountable marketing. Every dollar is tied to a customer, a lead, or a revenue number, and the job is to make that number better every month. We run acquisition end to end, from channel strategy to the measurement that tells you what's actually working.
Spend that has to pay for itself
The goal is simple to state and hard to do: acquire customers at a cost the business can afford, at a volume that moves the numbers, and keep improving both. That requires more than a well-run ad account. It requires the right channel mix for your unit economics, landing pages that convert, creative that keeps getting refreshed, and tracking that tells the truth.
What a typical engagement covers
- Channel and budget strategy based on your margins and payback period
- Campaign structure, targeting, and bidding across paid social and paid search
- Landing pages and on-site conversion improvements
- A structured creative testing program, so there’s always a next winner in the pipeline
- Funnel analysis from first click to closed revenue
- Attribution that’s honest about what each channel actually contributes
Why it works better alongside the rest of what we do
Acquisition rarely fails inside the ad account. It fails on the landing page, in the follow-up, in the tracking, or in the offer. Because we also build automation and analytics, we can fix the whole path from click to customer, not just the bid.
Related work
$0 → $10MAnnual revenue run rate in two yearsShutterstock Affiliate Program Management
Launched and scaled Shutterstock's affiliate program from $0 to $10M annual revenue run rate in two years.
View case study
Top 3Revenue channel for the businessAppSumo Affiliate Program Launch
We worked with AppSumo to launch and manage their affiliate program, successfully scaling it to a top 3 customer acquisition channel.
View case study
150,000+Sessions in the first hour of launchNetflix: Outer Banks Season 3 Promotion
We worked with Netflix and MKG to support the promotion of season 3 of Netflix's hit show Outer Banks.
View case studyWhat our clients say
Don't just take our word for it. Here's what the people we've worked with have to say.
Matt Bell is determined to deliver, and capable of doing so. He is a dependable team member and someone that l'd happily work with again, particularly in situations that require developing relationships from scratch for mutual benefit.
Bell Interactive has been an invaluable asset to our marketing team, helping to launch and grow our affiliate program into a top 3 revenue channel for our business. They are responsive, professional, and consistently add value through a wealth of experience and knowledge of digital marketing. I would highly recommend them.
I have been working with Bell Interactive for over a year and their expertise with affiliate marketing is unmatched. They lowered our CACs while growing the affiliate channel into one of our most reliable customer acquisition channels. I would highly recommend them to any growth team.
Often combined with
Ready to talk about performance marketing?
Tell us what you’re trying to grow, fix, or automate. We’ll come back with a clear point of view on where to start.